History

The Noevir Story

The Noevir story begins in the Black Forest region of Germany. In 1978, while visiting the small town of Baden Baden, Noevir’s founder, Mr. Hiroshi Okura, was awed by the exceptionally healthy and radiant skin of the women in the area. The local women in Baden Baden used products formulated with herbs from the nearby Black Forest, renowned for its potent medicinal and cosmetic herbs and often referred to as “God’s Own Medicine Chest.” For centuries, the world’s nobility had flocked to the spa at Baden Baden for its luxurious mineral springs, mud baths, facials and massages.

Mr. Okura knew he had found the secret to beautiful, healthy skin, and soon enlisted the help of his long-time friend and associate, Dr. Kazushige Suzuki. Together, they dedicated their careers to producing and marketing a skincare line that is highly effective, yet natural to the skin. This was the beginning to Mr. Okura’s dream—to help women around the world enhance their natural beauty with products that closely resemble our skin’s own moisturizers.

Noevir Begins Business in Japan

Noevir first opened its doors in 1978, and it soon became the second largest direct-selling company in Japan. Today, the company has gone global with offices and distribution centers in Japan, the United States, Canada, Taiwan, China and Korea. With over 1 million satisfied customers worldwide, Noevir’s global operations now combine to produce over $1 billion in sales annually.

Noevir Comes to North America

Noevir USA was established in 1979 and is a fully-owned subsidiary of Noevir Co., Ltd. With headquarters in the fast-growing metropolis of Irvine, California, and with strategically located offices in Hawaii and New Jersey, Noevir USA has continued to grow in North America by focusing on one-on-one marketing. Our exceptional skincare, cosmetics and nutritional products are marketed through individuals—people like you. Through the Noevir business opportunity, our independent consultants are able to realize substantial personal and financial growth with only minimal investments.

Noevir USA is committed to providing a firm foundation for steady growth in North America through a loyal partnership with our independent consultants. Noevir USA stands behind it’s corporate motto, “Your Success is Our Business,” and is dedicated to providing consistent support to our consultants. With a multitude of business tools, as well as corporate support and training, our independent consultants have the unique ability to obtain both personal and financial success—while enjoying the freedom of the Noevir lifestyle.

Noevir Through the Years

• 
  2015

  Shiga Factory acquired certification of ISO 22716, international standard for cosmetics manufacturing (guidelines on Good Manufacturing Practices).

• 
  2012

  Noevir Holdings Co., Ltd. listed on the First Section of the Tokyo Stock Exchange.

• 
  2011

  Noevir Holdings Co., Ltd. established, with Noevir Co., Ltd. delisting its stock and becoming the former’s subsidiary.

  Noevir Holdings Co., Ltd. listed its stock on the Second Section of the Tokyo Stock Exchange, acquiring equity in three subsidiaries (Tokiwa Pharmaceutical Co., Ltd., Bonanza Co., Ltd. and Noevir Aviation Co., Ltd.) of Noevir Co., Ltd.

• 
  2007

  Shanghai Noevir Co., Ltd. established as a joint venture

  Noevir stock listed on the Second Section of the Tokyo Stock Exchange.

• 
  2002

  Noevir USA Inc., opens its new Showroom in Irvine, California headquarters.

  Noevir Co., Ltd. made Tokiwa Pharmaceutical Co., Ltd. its subsidiary, entering the pharmaceutical business.

• 
  1996

  Noevir Co., Ltd. made Noevir Taiwan, Inc. its subsidiary.

• 
  1993

  Noevir International Corporation (now Noevir Aviation, Inc.) established in the United States.

• 
  1991

  Noevir U.S.A., Inc. made Noevir Canada, Inc. its subsidiary.

• 
  1988

  Noevir stock registered on the over-the-counter (OTC) market of the Japan Securities Dealers Association.

• 
  1987

  Osaka Headquarters moves to the newly opened Noevir Kobe building on Kobe’s Port Island.

• 
  1984

  Noevir USA, Inc., becomes a member of the Direct Selling Association.

  Noevir USA, Inc., opens its branch office in Honolulu, Hawaii.

• 
  1982

  Shiga Research Center (now Group General Research Center) and Shiga Factory established in Shiga Prefecture.

• 
  1981

  Tokyo headquarters established.

• 
  1979

  Noevir, Inc. (now Noevir U.S.A., Inc.) established in the United States.

• 
  1978

  Company name changed to Noevir Co., Ltd. and the full-scale manufacture and marketing of cosmetics in Japan initiated.

• 
  1971

  J.H. Okura & Co., Ltd. reorganized as a limited liability company, initiating the import and sale of natural cosmetics incorporating herbal extracts.

• 
  1964

  J.H. Okura & Co., Ltd. established, initiating the import and sale of aircraft parts, medical equipment and commodities.