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herbsThe Noevir Story
The Noevir story begins in the Black Forest region of Germany. In 1978, while visiting the small town of Baden Baden, Noevir’s founder, Mr. Hiroshi Okura, was awed by the exceptionally healthy and radiant skin of the women in the area. The local women in Baden Baden used products formulated with herbs from the nearby Black Forest, renowned for its potent medicinal and cosmetic herbs and often referred to as "God's Own Medicine Chest.” For centuries, the world's nobility had flocked to the spa at Baden Baden for its luxurious mineral springs, mud baths, facials and massages.

Mr. Okura knew he had found the secret to beautiful, healthy skin, and soon enlisted the help of his long-time friend and associate, Dr. Kazushige Suzuki. Together, they dedicated their careers to producing and marketing a skincare line that is highly effective, yet natural to the skin. This was the beginning to Mr. Okura’s dream—to help women around the world enhance their natural beauty with products that closely resemble our skin’s own moisturizers.

Tokara Sea

shigaNoevir Begins Business in Japan
Noevir first opened its doors in 1978, and it soon became the second largest direct-selling company in Japan. Today, the company has gone global with offices and distribution centers in Japan, the United States, Canada, Taiwan, China and Korea. With over 1 million satisfied customers worldwide, Noevir's global operations now combine to produce over $1 billion in sales annually.


shigaNoevir Comes to North America
Noevir USA was established in 1979 and is a fully-owned subsidiary of Noevir Co., Ltd. With headquarters in the fast-growing metropolis of Irvine, California, and with strategically located offices in Hawaii and New Jersey, Noevir USA has continued to grow in North America by focusing on one-on-one marketing. Our exceptional skincare, cosmetics and nutritional products are marketed through individuals—people like you. Through the Noevir business opportunity, our independent consultants are able to realize substantial personal and financial growth with only minimal investments.

Noevir USA is committed to providing a firm foundation for steady growth in North America through a loyal partnership with our independent consultants. Noevir USA stands behind it’s corporate motto, “Your Success is Our Business,” and is dedicated to providing consistent support to our consultants. With a multitude of business tools, as well as corporate support and training, our independent consultants have the unique ability to obtain both personal and financial success—while enjoying the freedom of the Noevir lifestyle.

Noevir Through the Years
1964- J.H. Okura & Co., Ltd. established, initiating the import and sale of aircraft parts, medical equipment and commodities.
1971- J.H. Okura & Co., Ltd. reorganized as a limited liability company, initiating the import and sale of natural cosmetics incorporating herbal extracts.
1978- Company name changed to Noevir Co., Ltd. and the full-scale manufacture and marketing of cosmetics in Japan initiated.
1979- Noevir, Inc. (now Noevir U.S.A., Inc.) established in the United States.
1981- Tokyo headquarters established.
1982- Shiga Research Center (now Group General Research Center) and Shiga Factory established in Shiga Prefecture.
1984- Noevir USA, Inc., becomes a member of the Direct Selling Association.
- Noevir USA, Inc., opens its branch office in Honolulu, Hawaii.
1987- Osaka Headquarters moves to the newly opened Noevir Kobe building on Kobe's Port Island.
1988- Noevir stock registered on the over-the-counter (OTC) market of the Japan Securities Dealers Association.
1991- Noevir U.S.A., Inc. made Noevir Canada, Inc. its subsidiary.
1993- Noevir International Corporation (now Noevir Aviation, Inc.) established in the United States.
1996- Noevir Co., Ltd. made Noevir Taiwan, Inc. its subsidiary.
2002- Noevir USA Inc., opens its new Showroom in Irvine, California headquarters.
- Noevir Co., Ltd. made Tokiwa Pharmaceutical Co., Ltd. its subsidiary, entering the pharmaceutical business.
2007- Shanghai Noevir Co., Ltd. established as a joint venture
- Noevir stock listed on the Second Section of the Tokyo Stock Exchange.
2011- Noevir Holdings Co., Ltd. established, with Noevir Co., Ltd. delisting its stock and becoming the former’s subsidiary.
- Noevir Holdings Co., Ltd. listed its stock on the Second Section of the Tokyo Stock Exchange, acquiring equity in three subsidiaries (Tokiwa Pharmaceutical Co., Ltd., Bonanza Co., Ltd. and Noevir Aviation Co., Ltd.) of Noevir Co., Ltd.
2012- Noevir Holdings Co., Ltd. listed on the First Section of the Tokyo Stock Exchange.
2015- Shiga Factory acquired certification of ISO 22716, international standard for cosmetics manufacturing (guidelines on Good Manufacturing Practices).